People are traveling now more than ever. According to reports, 93% of travelers have plans to go on a trip in the next six months. How do you make sure they choose your travel agency to plan their trip? With amazing deals and equally amazing promotions. Here are four tips to promote your travel deals in 2024.
Design eye-catching posters
Graphics are the cornerstone of any marketing campaign in 2024. With so much content floating around the internet, you need eye-catching promotions if you’re going to stand out from the pack. So be sure to design only high-quality posters and graphics to promote your travel deals.
Of course, you’re busy plotting courses around the world for your clients. You probably don’t have time to design professional content. Luckily, there are thousands of free travel poster templates available from websites like PosterMyWall.
Simply find the template that best fits your agency’s brand and customize the information using the easy drag-and-drop editor. You can then upload your designs to your website and social media or print them out and hang them around town for everyone to see. Templates are the best way to get professional ad designs without taking time from your busy schedule.
Post regular content to social media
Social media is a marketing powerhouse in 2024. With over 5 billion active users worldwide, it’s arguably the best way to reach a large audience to promote your travel deals. However, all those users mean a lot of content is uploaded every day. And each new post pushes your content farther down the feeds, never to be seen again…
The only way to ensure your content never gets forgotten by your followers is to post regularly. Most marketing professionals suggest posting to social media at least once per day — sometimes even more frequently depending on the platform. Always have something at the top of the feed!
Write a few blogs
Blogging might sound like an early 2000s thing, but it’s still a powerful way to market your travel promotions in 2024. According to studies, 81% of consumers go online to do research before purchasing a product or service.
That means if someone is thinking of taking a trip to Fiji, they’re not going to call your agency directly. They’re going to head to their favorite search engine and try to learn everything they can about Fiji, where they want to go, what airlines go there, what the hotels look like, etc. before they actually call a travel agent.
When you write a blog, all that information will be on your website with a helpful “contact us” button right above it when a traveler is ready to book their next trip after doing the research. If the information is on your website, you have a better chance to earn the conversion.
Even better, the search engines will know your website has the best content around and rank it higher on the search engine results page (SERP), helping your overall search engine optimization (SEO) and generating even more traffic to your website.
Think about the questions your clients might have about a destination or service and write a blog about answering each question. The more blogs and content you get on your website, the more traffic you’ll get from across the internet!
Harness the power of email marketing
It might be the oldest form of internet communication, but email marketing is still a powerhouse in 2024. In fact, it has one of the best returns on investment (ROI) of any type of marketing, earning an incredible $36 for every $1 spent on average!
What makes email so amazing is the ability to contact customers directly. You don’t have to worry about whether the almighty algorithm will showcase your content. Your contacts will get a notification every time you send an email.
Plus, anyone who signs up for your email list is either a previous customer or someone interested in travel. That means every email you send goes directly to someone who’s already a few steps into the sales process, increasing your marketing efficiency.
Email marketing is similar to social media: It’s important to be consistent. Typically, it’s best to send between one and three emails every week to keep your brand (and travel deals) top of mind for potential clients.
Send more people around the world with your great travel deals
You know your travel deals are amazing. Now it’s time to tell everyone else with some effective marketing campaigns. Start by designing eye-catching graphics using professional templates. Then post regular content to social media, write some blogs for your website, and send plenty of emails to your contact list.
When all your marketing efforts work together, there’s no way any travelers will be able to resist your incredible travel deals.
